BOSCH Ghana, a subsidiary of leading German supplier of technology and services, has said its keen on making Ghana a hub for its automotive business in West and Central Africa.
“Bosch Group has identified Ghana as the hub for its automotive after market division across West and Central Africa, covering a total of 20 countries”, said Julien Lacoste, Bosch’s Regional Director for West Africa.
Speaking at the launch of its cedi invoicing for its customers in the country in Accra, Mr. Lacoste said Ghana not only offers a stable environment but also favourable policies and an attractive automotive industry, with access to several markets in both West and Central Africa.
“Ghana offers a very positive perspective in terms of development, and the discussions and market survey we conducted have given us confidence that Ghana is the right place to do business”, Mr. Lacoste indicated when asked why the company settled on Ghana as its automotive hub for West and Central Africa.
Commenting on the launch of local invoicing, Mr. Lacoste noted that the mover offer both customers and country several benefits adding that any extra cost resulting from unfavourable exchange rates will not be transferred to the final consumer.
He further added that invoicing in the other markets of West and Central Africa will continue to be done in Euros.
Emmanuel Agyei, Bosch’s country director for Ghana, explained that from an export business perspective, Bosch sees Ghana as its appropriate place to do business for the entire West and Central Africa.
“Our business operations in West and Central Africa cover Ghana and 20 countries, but we have established office in Nigeria because of the size of that market, most organizations will establish in Nigeria as a unit-market and do the rest of business in the region from Ghana.
“So, from a taxation perspective, Ghana is more appropriate to be the hub for our business in two regions,” he stated.
As the world’s largest independent supplier to automotive industry, the company said it has over the years invested heavily in products and services which contribute significantly toward making driving easier, safer, cleaner and economical.
Apart from the sale of quality Bosch products, the company also train mechanics or artisans, and establish certified Bosch service centers across the country to provide quality aftersales service.
Its offerings also include innovative solutions that facilitate new mobility for private or commercial vehicles, multimodal transport services, fleet management and smart transport services.
“The automotive aftermarket division also offers state-of-the art spare-parts, diagnostic solutions and services, as well as general maintenance and repairs,” Mr. Agyei added.