Brussels Airlines re-joins the GGEA 

February 8, 2023 / Comments (0)

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Brussels Airlines, the home carrier of Belgium and one of the four network airlines of the Lufthansa Group, has re-joined the GGEA. The airline connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa and employs 3,200 people, operating with 40 aircraft. Accra is for the moment connected 5 times a week on the hub in Brussels but will increase to 6 times daily (excluding Sundays) in the summer season.

In his remarks, Mr. Stephen Antwi the GGEA President, on behalf of the Board and members welcomed Mr. Geert Lemman, the new Country Manager of Brussels Airlines back to its fold.   He expressed the excitement of GGEA to have Brussels to be part of the Association once again and gave the commitment that the GGEA and its members will do business with the Airline. He commended the New Country Manager for his efforts to re-join the GGEA and hopes to foster stronger business relations and partnership with all members.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. In 2023, Brussels Airlines welcomes three state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network. Next to that, the airline aims to operate its first flight using Sustainable Aviation fuel (SAF) by 2023. It goes without saying that the GGEA would have an enhanced travel arrangements services for its members and the Ghanaian-German business community.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the  Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide. The GGEA membership of Brussels Airline is a great step that portends mutually beneficial partnership for the Airline, the GGEA, its members and the greater Ghanaian-German business community.

With a long-standing tradition of flying to and from Africa, Brussels airlines on the 26th of January, this year launched a new marketing campaign for Sub Saharan Africa that features Ivorian/French chef Loic Dable and Ghanaian actress and producer, Yvonne Nelson. The Campaign is centred around the importance of being in good company and connecting with persons that brings better changes in life.

The reconnection of the GGEA and Brussels Airline is yet another demonstration of the value the airline places on its new marketing campaign.

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