As part of Ghana’s 63rd Independence Anniversary Celebrations, GEPA supported the Ghana Embassy in Ethiopia to promote and sell Made-in-Ghana products at a 5-day exhibition and bazaar event.
About twelve companies in various sectors including processed cocoa products, Shea butter, crafts, Afrocentric wear and over the counter skin care medicaments.
A colourful opening ceremony brought together Ambassadors of the various African countries, the AU Commission, US, The Netherlands, UK and other countries. Brisk sales and business took place even during the opening ceremony.
Many of the businesses are seeking distributors of Made-in-Ghana products, particularly chocolate, Shea, fabrics and crafts.
Last year, GEPA supported the Embassy at the 62nd Independence event. Companies like GIHOC secured distributors for their products in Ethiopia.
Ethiopia, as the location of the AU, has strong presence of all the African countries. Consequently, it has become a good platform to promote Made-in-Ghana products in all Africa.
The event therefore promises to be a good preparation for Ghana as we prepare to trade under the African Continental Free Trade Area Agreement.
Source: B&FT Online