Award-winning Ghanaian automobile dealer, Silver Star Auto Ltd has expanded its line of products to give consumers more options for the different segments in the automobile industry. With its strong heritage and aftersales presence in major cities in Ghana, Silver Star Auto is the exclusive distributor of new saloon cars, SUVs, Vans, Trucks and Buses from top global car manufacturing companies.
Peugeot and Citroën in Ghana
Since the 1st quarter of 2022, the Peugeot assembly line has assembled the iconic Peugeot 3008 1.6 litre SUV and the Peugeot Landrek pickup. Buyers of these two models get to enjoy 0% VAT instead of paying 15% VAT (due to these vehicles being assembled in Ghana) saving thousands of Ghana Cedis.
With their iconic design features and sublime interior, the enviable Peugeot cars are instantly recognisable in streets, roads and rear-view mirrors. These vehicles offer enhanced safety, superior design and quality as well as enhanced fuel efficiency and economy.
Silver Star Auto also offers a diverse range of Citroën vehicles including SUVs (C4 Cactus and the recently upgraded C5 SUV) as well as Light Commercial Vehicles such Citroën Boxer which is very popular with FMCG, Pharmaceutical and Logistic companies.
Eicher Trucks & Buses
Also known as ‘The King of Mileage’, the dynamic Eicher brand was launched by Silver Star Auto for the Ghanaian market in November 2022. Its varied range of commercial vehicles range from 2.5 ton to 11 ton to satisfy y different business needs of its clients.
Eicher has a joint venture in India with Sweden’s AB Volvo Trucks resulting in the creation of Volvo Eicher Commercial Vehicles Limited (VECV). This has led to very serious upgrade and modernisation of the Eicher commercial vehicles range resulting in Eicher having top market share in the Light Commercial vehicles segment in its home country, India. VECV has a complete range of trucks and buses with medium duty, five and eight-litre engines. Eicher provides superior comfort and fuel- efficient commercial vehicles to support your business.
Eicher Buses have been on the Ghanian roads for several years already and the new Eicher range is much appreciated by clients providing clients superior offering over competitors.
Also in 2022, the Italian auto manufacturing giant partnered with Silver Star Auto as its authorized dealer in Ghana. This appointment by IVECO was after a careful assessment of Silver Star Auto’s credible standing in the market while taking into consideration factors such as infrastructure, track record, aftersales service, staff strength and overall position in the commercial vehicle segment.
The Iveco brand covers a wide range of light, medium and heavy commercial vehicles for road and off- road use. These include the Daily, a vehicle that covers the 3.3 – 7.2-ton vehicle weight segment; the Eurocargo from 6 – 19 tons; and, in the heavy segment above 16 tons, the IVECO S-WAY, the off-road IVECO T-WAY and the IVECO X-WAY for light off-road missions. The first batch of brand-new IVECO vehicles for Silver Star Auto customers have already arrived in Ghana and aftersales service for IVECO vehicles is already been offered to the Ghanian customers.