Ecobank Ghana and Bolt have signed a partnership agreement that offers discounts to Ecobank customers who patronise Bolt services and pay with Ecobank cards.
Under this partnership, Bolt riders will enjoy a high 50 percent discount on their first ride and 5 percent discount on subsequent rides for the next 3 months, provided the rider pays with an Ecobank debit or credit card. The partnership agreement was signed at a brief ceremony held at the Ecobank Head Office in Accra.
Speaking at the signing ceremony, Dr. Edward Botchway, Executive Director and Head of Consumer Banking at Ecobank Ghana said: “We are committed to providing our clients and the larger Ghanaian public with safe, convenient, reliable and accessible modes of payment.
“It is in this respect that we are entering into this partnership with Bolt to provide our customers with the right platform to facilitate payments for their intracity transportation rides on Bolt. The discounts on offer are intended to reduce the financial burden of our customers as they commute daily from place to place.”
Dr. Botchway also intimated that Ecobank will continue exploring further avenues for bringing great excitement to its customers as they work to improve customer satisfaction and loyalty. He urged all Ecobank cardholders to take advantage of the package on offer, since every ride they take enables them to make substantial savings.
On his part, Kwaku Ampadu-Manu, Country Manager-Bolt Business, expressed his optimism that riders will take advantage of this offer. He intimated: “Not only will our riders have the possibility of cashless payments, but we are also offering cash incentives to them. Riders who are Ecobank customers will receive a 50 percent discount on their first trip paid for with their cards, as well as 5 percent off subsequent rides for the next three months.
“Also, our drivers will enjoy cashback bonuses when the riders pay with their Ecobank debit or credit cards. Presently, drivers receive GH¢2 extra on each card ride they complete. The incentive offer from this partnership is therefore testament to the fact that we at Bolt are constantly crafting innovative means to create more demand for their service, in a bid to improve driver-earnings on the platform.”
Present at the ceremony were senior officials of both Ecobank Ghana and Bolt Ghana.